Fundraising events provide an incredible opportunity to make a positive impact and support causes close to our hearts. One popular and effective way to raise funds is by organising a raffle. In this article, we’ve outlined some suggestions for holding your raffle fundraiser, so you can help contribute to our important work of fostering inclusivity and equality in Australia.
Step 1: Set Clear Goals and Objectives
Before diving into the logistics, it’s crucial to define your goals for the fundraiser. Determine how much money you aim to raise, as well as the specific initiatives or projects you wish to support through Pride Foundation Australia—for example, you may want to donate towards our annual Pride Month fundraiser each June, or you may have a specific interest in funding one of our Key Areas of impact. Having a clear vision will help guide your planning process and motivate your team and potential donors.
Step 2: Get in Touch with Pride Foundation Australia
Register your fundraising event with us via our Fundraising Support Hub, and download our fundraising materials pack for printable and digital assets to support your event.
Step 3: Build an Organising Team
Form a dedicated team of enthusiastic volunteers to help you plan and execute the fundraiser raffle. Assign roles such as event coordinator, marketing manager, logistics coordinator, and ticket sales team leader. Delegate responsibilities, set regular meeting times, and establish clear communication channels to ensure everyone is on the same page throughout the process.
Step 4: Define the Raffle Structure and Check State Policies
Decide on the key elements of your raffle, such as the ticket prices, prizes, and the duration of the event. Additionally, consider offering early bird ticket discounts or package deals to incentivise early participation.
It’s important to know that there are many legal requirements around raffles in Australia, and policies differ from state to state. Make sure to research local regulations and guidelines for conducting raffles in your area to ensure compliance. Depending on the amount you intend to raise, you may need to apply for a permit.
ACT: The ACT Gambling and Racing Commission is the authority that regulates raffles in the ACT. The direct link to find more details is at https://www.gamblingandracing.act.gov.au/industry/lotteries/raffles
NSW: Fair Trading NSW is the authority that regulates raffles in New South Wales. For raffles with prizes under $30,000 see https://www.fairtrading.nsw.gov.au/community-gaming/lotteries. For raffles with prizes over $30,000 (referred to as Art Unions) see https://www.fairtrading.nsw.gov.au/community-gaming/art-unions
NT: All information about raffles in the Norther Territory can be found at nt.gov.au. The direct link to find more details is at https://nt.gov.au/industry/gambling/gambling/lotteries-community-gambling/conditions-on-lotteries-raffles-games
QLD: The Office of Liquor and Gaming Regulation is the authority that regulates raffles in Queensland. The direct link to find more details is at https://www.business.qld.gov.au/industries/hospitality-tourism-sport/liquor-gaming/gaming/not-profit-charitable/competitions-raffles-bingo
SA: All details relating to raffles is South Australia can be found at https://www.sa.gov.au/topics/family-and-community/community-organisations/fundraising-for-organisations/lotteries
TAS: The Department of Treasury and Finance is the authority that regulates raffles in Tasmania. The direct link to find more details is at https://www.treasury.tas.gov.au/Documents/Raffles%20Rules%20&%20Conditions.pdf
VIC: The Victorian Commission for Gambling and Liquor Regulation is the authority that regulates raffles in Victoria. The direct link to find more details is at https://www.vcglr.vic.gov.au/communitygaming
WA: The Department of Racing, Gaming and Liquor is the authority that regulates raffles in Western Australia. The direct link to find more details is at https://www.dlgsc.wa.gov.au/department/publications/publication/standard-lotteries-(raffles)
Step 5: Gather Prizes
Secure attractive and appealing prizes that will encourage individuals to purchase raffle tickets. Reach out to local businesses, community members, and sponsors who may be willing to donate items or services. Aim for a diverse range of prizes that cater to various interests and budgets, ensuring there is something for everyone.
Step 6: Create a Marketing Strategy
Develop a comprehensive marketing plan to generate awareness and promote your fundraiser raffle. Leverage social media platforms, create an event page, and use hashtags relevant to the LGBTQ+ community to expand your reach. Design eye-catching posters, flyers, and digital graphics to share on community notice boards, local businesses, and online platforms.
Step 7: Sell Raffle Tickets
Determine the best way to sell raffle tickets, whether it’s through an online platform, at physical locations, or a combination of both. Utilise your team’s network, local community groups, and local events to maximise ticket sales. Clearly communicate the purpose of the raffle and emphasise the impact the funds will have on supporting Pride Foundation Australia’s initiatives.
Step 8: Host the Raffle
Event Plan an engaging and inclusive event to announce the raffle winners. Consider organising a gathering at a community venue, partnering with local LGBTQIA+ businesses, or hosting a virtual event. Make sure to live-stream the announcement to reach a wider audience. Express gratitude to all participants, donors, and volunteers for their support.
Step 9: Donate the Proceeds
Once the raffle is concluded and the winners are announced, donate the proceeds to Pride Foundation Australia via our donations page. Publicly share the final amount raised, showcasing the impact of the community’s collective efforts.
Step 10: Reflect and Celebrate
Take the time to reflect on the success of your fundraiser raffle. Evaluate what worked well and identify areas for improvement. Express gratitude to your team and the community for their involvement. Celebrate the positive impact you have made in supporting Pride Foundation Australia’s mission.
Organising a fundraiser raffle is an effective way to raise funds and support organisations like Pride Foundation Australia. By following these steps and leveraging the power of community involvement, you can make a significant contribution towards promoting LGBTQIA+ rights and providing essential resources and support. Remember, every effort counts, and together we can make a difference.
