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BWS & Dan Murphy’s launch ‘Loud & Proud’ range with 100% of profits donated to PFA

Last week, Endeavour Group released a range of beverages under the campaign ‘Loud & Proud’ to celebrate Mardi Gras season, with 100% of the profits being donated to Pride Foundation Australia.

Pride Foundation Australia board member Sarina Jackson said, “The national reach of the Endeavour Group, through its extensive network of Dan Murphy’s and BWS stores and its significant online presence, together with the visibility of this campaign, has the potential to reach millions of consumers, creating an important avenue to start a conversation about LGBTQIA+ areas of need in the broader community.”

Through Pride Foundation Australia’s partnership with Endeavour Group and the donation we will receive as a part of the Loud & Proud campaign, we will be able to raise funds to support much needed LGBTQIA+ specific programs in the drug and alcohol space in our communities.

Image credit to @sereacarl via Instagram.