BWS & Dan Murphy’s launch ‘Loud & Proud’ range with 100% of profits donated to PFA

Last week, Endeavour Group released a range of beverages under the campaign ‘Loud & Proud’ to celebrate Mardi Gras season, with 100% of the profits being donated to Pride Foundation Australia.

Pride Foundation Australia board member Sarina Jackson said, “The national reach of the Endeavour Group, through its extensive network of Dan Murphy’s and BWS stores and its significant online presence, together with the visibility of this campaign, has the potential to reach millions of consumers, creating an important avenue to start a conversation about LGBTQIA+ areas of need in the broader community.”

Through Pride Foundation Australia’s partnership with Endeavour Group and the donation we will receive as a part of the Loud & Proud campaign, we will be able to raise funds to support much needed LGBTQIA+ specific programs in the drug and alcohol space in our communities.

Image credit to @sereacarl via Instagram.

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Acknowledgement of Country

Pride Foundation Australia pays respect to the traditional custodians of the land and sea on which we live, work and play, we pay our respects to Elders past and present, acknowledging that sovereignty was never ceded.

Pride Foundation Australia commits through the resources we have available to us, to work with, for, and alongside Aboriginal, Torres Strait Islander and South Sea Islander LGBTIQ+ Sistergirl and Brotherboy peoples and communities to embed a self-determined future.

We further commit the contribution of a significant proportion of grant funding received to Aboriginal, Torres Strait Islander and South Sea Islander LGBTIQ+ Sistergirl and Brotherboy led initiatives to improve social outcomes.

Australia was, and always will be Aboriginal and Torres Strait Islander land.